Social: Influencer talent
The one and only Laura
“Laura's ready” was the subject of the email the mom of a successful 13yo go-kart racer Laura Bubenová wrote after seeing the global LEGO spot. The spot motivated moms to support their daughters. It was immediately clear that Laura was the perfect local embodiment of the campaign. Laura filmed a spot, gave interviews, and posed for major magazines. What emerged was a campaign built around an unconventional influencer who showed that every girl is unique, especially when she has a courageous mom.
https://www.lego.com/cs-cz/girls-can-achieve-anything https://www.lego.com/pl-pl/girls-can-achieve-anything https://www.lego.com/en-cz/girls-can-achieve-anything
| Entrant: | Ogilvy, s.r.o. |
|---|---|
| Agency: | Ogilvy, s.r.o. |
| Advertiser: | LEGO Trading s.r.o. |
| Brand: | LEGO |
| Production: | Bubenská Production, Barbora Bajgarová, Lukáš Hromek |
| Client Lead | Barbora Šumanská |
| Creative Lead | Jan Fryč |
| Art Director | Gabriela Bujdošová |
| Client Project Lead | Tereza Hadrbolcová |
| PR Consultant | Lubica Mardiaková |
| PR Director | Václav Rambousek |
| Art Director | Yuriy Bondarenko |