Yutto. A loveable resident of any pantry.

Yutto is a member of Rohlik's private-label family and the character which we built our design around. Our loveable chipmunk is simply illustrated and fun and creates a consistent layout system for holding texts, logomark and product depiction. This smart white triangle-shaped element also helps to set consistency and a well-recognizable brand look across formats. Bright colours with modern shades make portfolio navigation easy, and everything is topped with playful and punny copywriting.