Long lockdowns during the covid-19 pandemic were difficult to deal with. In this campaign, the city of Prague took a light-hearted approach to a serious health topic, by showing that even regular events can go very wrong when happening online during lockdown. Starting with little things, the situation snowballs and gets more and more serious ending in a bitter, yet humorous finale. With an explanation that situations like these could be prevented if enough people are vaccinated.

Entrant: DDB Prague
Agency: DDB Prague
Advertiser: Magistrát hlavního města Prahy
Brand: Magistrát hlavního města Prahy
Production: Fame Factory
Chief Creative Officer Dora Pružincová
Creative Director Gert Laubscher
Senior copywriter Ondřej Zvolský
Copywriter Simona Luteránová
Sound engineer Ondřej Dvořák
Account Director Nikola Bochová
Account Manager Ivana Volavá