Design: Brand identity
Logo and visual style for Czech national football team
The core of the visual style for Czech national football team is based on a drawing of a lion, which becomes its central motif. The drawing itself is the result of a series of sketches and months on vector versions. The segments of lion are used for creating designs and layouts. The used colour palette copies the national colours and the chosen typeface fulfills different communication needs with its flexible width.
| Entrant: | Aleš Mička |
|---|---|
| Agency: | Aleš Mička Design |
| Advertiser: | STES a.s. / VMLY&R Prague |
| Brand: | Český národní fotbalový team |
| Designer | Aleš Mička |
| Strategic planner | Miroslav Pomikal |
| Art Director | Aleš Mička |
| Creative Director | Aleš Mička |