Film craft: Direction
Bronze
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The spot was like a small historical epic film. Over 300 actors and extras. A large number of locations. Set design and costumes that strictly followed particular historical periods. Arduous postproduction process that involved bigger units (such as the thorough multiplication of the audience and the musicians in the orchestra), but also many other seeming details. Our goal was to create a fresh period film with modern elements that would be attractive even for the young target audience.
| Entrant: | VMLY&R s.r.o., Creative Embassy s.r.o. |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director & Copywriter | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitrii Ufimtsev |
| Manager | Tomáš Dvořák |
| Senior Account Manager | Martina Skřivanová |
| Account Executive | Marek Vejdák |
| The team: | Přemysl Ponáhlý |
| The team: | Jan Kalvoda |
| Director of Photography | David Hofmann |
| Editor | Filip Malásek |
| Executive Producer | Vašek Sládek |
| Producer | Matouš Heger |
| Digital Creative Lead | Michal Vokoun |