The spot was like a small historical epic film. Over 300 actors and extras. A large number of locations. Set design and costumes that strictly followed particular historical periods. Arduous postproduction process that involved bigger units (such as the thorough multiplication of the audience and the musicians in the orchestra), but also many other seeming details. Our goal was to create a fresh period film with modern elements that would be attractive even for the young target audience.

Entrant: VMLY&R s.r.o., Creative Embassy s.r.o.
Agency: VMLY&R
Advertiser: Česká spořitelna
Brand: Česká spořitelna
Production: Creative Embassy
Executive Creative Director & Copywriter Tomáš Novotný
Creative Lead Tereza Svěráková
Copywriter Tomáš Křešnička
Art Director Dmitrii Ufimtsev
Manager Tomáš Dvořák
Senior Account Manager Martina Skřivanová
Account Executive Marek Vejdák
The team: Přemysl Ponáhlý
The team: Jan Kalvoda
Director of Photography David Hofmann
Editor Filip Malásek
Executive Producer Vašek Sládek
Producer Matouš Heger
Digital Creative Lead Michal Vokoun