A key element of the visual form of the Simona Kijonková Foundation are EMOJIs - minimalistic icons present the stories of people whom Simona Kijonková Endowment Fund can help. The transformation of the logo from the saddest to the cheerful represents the journey of people with a hard life, but who, thanks Simona Kijonková Endowment Fund, can once again see a smile on their face. And that is the Simona Kijonková Foundation. A brand that gives hope.

Entrant: Radek Moravec
Agency: Packeta
Advertiser: Nadační fond Simony Kijonkové
Brand: Nadační fond Simony Kijonkové
Production: Packeta
Art Director Radek Moravec
Designer Anna Danišová
Designer Jiří Caletka
Designer Jitka Šimonová
Designer Josef Kapek
Designer Julie Kirchnerová
Manager Milan Šmíd