ČSOB believes that small joys can make the most beautiful Christmas. The first brand spot PekyPeky is an absolute leader in the whole likability and attractiveness within the Christmas ads in the whole banking segment. Spot got 3rd place in likability category within all TV spots that were broadcasted during the Christmas season in Czech Republic. We were only outran by Dedoles and Vodafone Christmas spots.
(Source: Ipsos, Czech republic, 1/2023)

Entrant: Darwin and the Machines
Agency: Darwin and the Machines
Advertiser: Československá obchodní banka a.s.
Brand: Československá obchodní banka a.s.
Production: Darq Studio
Creative Director Michal Pastier
Copywriter Michal Pastier
Art Director Tereza Talichová
Photographer Pavel Hejný
Director Dominik Miškovský
Music Composer Jan Maxián
Manager Salome Geregayová