Visual craft: Postproduction
Code for Ukraine
There is an authentic bombed city in the visual. It looks like a QR code though. Key visual uses initial “WOW” effect and thanks to this, there is no further need to explain it with headline. Once scanned, you are automatically redirected to a payment gateway with an order to pay the Red Cross account.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Český červený kříž |
| Brand: | Český červený kříž |
| Production: | Adam Bartas |
| Copywriter | Vojtěch Marek |
| Art Director | Aleš Pokorný |
| Creative Director | David Suda |
| Graphic Designer | Adam Bartas |
| Manager | Andrea Dostálová |
| Copywriter | Pavel Wilhelm Přibyl |