The new Bosch professional tools e-shop is made for Bosch workers. And they are boldly embracing it and Bosch tools. Their proud chant, inspired by the traditional Czech choral, including the soundtrack of the Bosch tools themselves, only confirms their faith. See for yourself how much the unique sound design has helped to convey the message.

Entrant: Dentsu Czech Republic s.r.o.
Agency: Dentsu Creative
Advertiser: Bosch
Brand: Bosch Professional
Production: NAPA Records s.r.o.
Creative Director Michal Kotulek
Creative Director Jan Rídl
Copywriter Jan Rídl
Copywriter David Podhola
Music Composer Jiří Gráf
Music Composer Martin Blauber
Manager Martin Formánek