The new Bosch professional tools e-shop is made for Bosch professionals. And they are boldly embracing it and Bosch tools. Their proud chant, inspired by the traditional Czech choral from the time of Hussites (the copy takes turn on the famous line "We are the warriors of God" with witty word play "We are the workers of Bosch"), including the soundtrack of the professional tools by Bosch, which drives their faith even further. See for yourself.

Entrant: Dentsu Czech Republic s.r.o.
Agency: Dentsu Creative
Advertiser: Bosch
Brand: Bosch Professional
Production: Creative Embassy
Creative Director Michal Kotulek
Creative Director Jan Rídl
Copywriter Jan Rídl
Copywriter David Podhola
Art Director Michal Kotulek
Art Director Marek Pařízek
Producer Ivica Šúrová
Manager Martin Formánek