Film craft: Set design
Silver
We’re #stronger together
Our story is set in the last 200 years. The set design carefully reflected particular historical periods. We visit plenty of locations in the spot, both interior and exterior. Our goal was to make a fresh period film with modern elements that would be attractive even for the young target audience. The image TV spot was part of the long-term creative platform You’re #Stronger Than You Think whose goal is to boost the confidence of Czechs.
| Entrant: | VMLY&R s.r.o., Creative Embassy s.r.o. |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director & Copywriter | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Digital Copywriter | Tomáš Křešnička |
| Art Director | Dmitrii Ufimtsev |
| Executive Manager | Tomáš Dvořák |
| Senior Account Manager | Martina Skřivanová |
| Junior Account Manager | Marek Vejdák |
| Film Director | Přemysl Ponáhlý |
| Film Director | Jan Kalvoda |
| Director of Photography | David Hofmann |
| Editor | Filip Malásek |
| Executive Producer | Vašek Sládek |
| Producer | Matouš Heger |
| Digital Creative Lead | Michal Vokoun |