Copywriting: Storytelling
Goodnight Business Tales
As a part of the Christmas gift focused on wellbeing, we told the Accenture employees to rest in their very own language. We created Goodnight Business Tales, a custom series of classic goodnight audiostories with a modern corporate twist. From The Three Little pigs and the Cloud House to The Little Red Outsourcing Hood, it was a tailor-made solution for the workaholics of Accenture. Because the only good reason to hear about Excel after 8 PM, is to fall asleep faster.
Interní kampaň Accenture
| Entrant: | Zaraguza |
|---|---|
| Agency: | Zaraguza |
| Advertiser: | Accenture |
| Brand: | Accenture |
| Production: | Zaraguza |
| Creative Director | Roman Biath |
| Copywriter | Judita Ružičková |
| Art Director | Ondřej Kroupa |
| Illustrator | Gabriela Plačková |
| Manager | Anna Nedelská |
| Strategic planner | Roman Biath |