We’re #stronger together

Over 300 actors and extras were carefully selected to fit particular historical periods. Over 200-year-old bank strengthened the attributes of modernity and timelessness by casting a young woman for the main role of the personified brand of Česká spořitelna. The actress, Josefína Boková, scored extremely high both among the young and the older target audience (even according to the follow-up tests). The image TV spot was part of the long-term creative platform #Stronger.