Mixed Reality
Welcome to eMobility world
The task was clear. Make a "stand" for Skoda Auto that will outshine the other 87 exhibitors at the largest eMobility event in the Czech Republic and try to disprove the myths that are often associated with eMobility. Our solution was to create a world of eMobility, in which we cleverly connected the digital world with the real world. Through catchy gamification, we created an attractive and educational experience that 10% of all visitors tried.
| Entrant: | Etnetera Motion s.r.o. |
|---|---|
| Agency: | Etnetera Motion s.r.o. |
| Advertiser: | Škoda Auto |
| Brand: | Škoda Auto |
| Production: | IMA Production s.r.o (Event agency) |
| Creative Director | David Böhm |
| Strategic planner | Michal Bubeníček |
| Executive | David Šír |
| Manager | Lucie Grochálová |
| Manager | Václav Vorel |
| Manager | Marie Michálková |