PR & Earned media
Bronze
Liftago vs. Trolls
Good will always prevail, even though it may take a long time. Liftago believes in democratic values and is not afraid to publicly advocate for them. In 2022, we immediately expressed our solidarity with Ukraine. However, our stance attracted thousands of trolls and hateful comments. We decided not to back down from the attacks, not to hide the comments and, contrary to "best practices", to respond to them. Our effort was recognized by the public and media and brought us unexpected results.
| Entrant: | Liftago |
|---|---|
| Agency: | Liftago |
| Advertiser: | Liftago |
| Brand: | Liftago |
| Creative Director | Martina Bechyňová |
| Copywriter | Martina Bechyňová, Jiří Viktora |
| Art Director | Filip Starý, Natália Švabeková |
| Contributing Members | Lukáš Musil, Darek Golebiowski, Jan Pazderka, Jakub Mazal, Jan Kotara & the Liftago team |