After the outbreak of the war in Ukraine, all the aid offered had to be coordinated to be effective. Therefore the website stojimezaukrajinou.cz(standwithukraine.cz) was created. It served as a crosspoint for any offered help such as financial, material, or accommodation. And the story that demonstrates that any, even the smallest help has value, is based on real life. A Ukrainian piano teacher decided to teach Czech kids a Ukrainian folk song because the soul of the nation is hidden in it.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Stojimezaukrajinou.cz
Brand: Stojimezaukrajinou.cz
Production: Boogie
Copywriter Klára Javůrková
Art Director Radek Pleha
Creative Director David Suda
Manager Andrea Dostálová