Brand building
ČSOB Chameleon
In recent years, the ČSOB Financial Multiverse got BIGGER. With multiple services and subbrands under one roof, things can get messy. That’s why we introduced Leon the chameleon, the new face of ČSOB and the fluent device of the brand. In his own communication platform - Jednoduše pro vás - he has been building the image of ČSOB as a simple bank for everyday life. Leon connected the blue umbrella brand across all screens, mediatypes and branches. Now that’s simple!
| Entrant: | Zaraguza |
|---|---|
| Agency: | Zaraguza |
| Advertiser: | ČSOB |
| Brand: | ČSOB |
| Production: | Plaftik |
| Creative Director | Roman Biath |
| Copywriter | Judita Ružičková, Dajana Székelyová |
| The team: | Copywriter |
| Art Director | Ondřej Kroupa, Filip Košatka |
| The team: | Juraj Demovič |
| Strategic planner | David Červený, Roman Biath |
| The team: | Strategic planner |
| Manager | Anna Nedelská, Nikol Balcarová |