Sound
Morning Upside Down
A lot of bad things have happened in the morning. You forget your keys, get on the wrong tram, you know. We have collected a lot of them and turned them into insightful radio ads to promote new breakfast offer from McDonald’s. Because even when your morning is upside down, little comfort food and sympathy can fix it.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague |
| Advertiser: | McDonald’s |
| Brand: | McDonald’s |
| Production: | Fame Factory |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Gert Laubscher |
| Senior Copywriter | Ondřej Zvolský |
| Art Director | Chloe Vomscheid |
| Sound engineer | Ondřej Dvořák |
| Account Director | Nikola Bochová |
| Account Manager | Jaroslava Mlynárová, Dominika Sabová |