Design: Brand identity
New Brand Identity of AC Sparta Praha
The historically most successful football club in the country, AC Sparta Prague, decided to make a fundamental change in 2021: after 27 years, they entered into the 2021/22 season with a new crest and a complete visual identity from the Go4Gold agency. Sparta celebrated an unexpected success with fans, the new brand was liked by most fans and merchandise sales increased by 57%.
| Entrant: | Go4Gold s.r.o. |
|---|---|
| Agency: | Go4Gold s.r.o. |
| Advertiser: | AC Sparta Praha |
| Brand: | AC Sparta Praha |
| Production: | 2Score |
| Creative Director | Tadeáš Drahorád |
| Art Director | Šimon Matějka |
| Executive | Vít Beránek |