A name to be proud of

Not only Pilsner Urquell, but also Czech sportspeople make a good name for our country all over the world. The campaign at the occasion of the Olympic Games of 2022 casted for the main role a Finnish commentator who does not underestimate his preparation for the match of the Czech team. And our approach to the casting of the main hero was just as thorough; to achieve maximum authenticity, it actually took place in Finland. Czech viewers could see an original face and hear a Finnish “lesson”.