Budvar 33

In 2020 Budvar change 127 years of its tradition with just 1 beer, Budvar 33. Two years later, it is by far the best-selling Budvar in Prague, reaching a totally new audience of under 30 trend setters, who never liked Budvar before. It also attracted new pub owners. Today 325 pubs only sell the 33, not the Original Budvar. All this with 1 campaign, still going strong after 3 years. A campaign that, just like the beer, broke all the traditions.