Copywriting: Short-form
Seriously
How to tell the Czech beer drinker that the Slovak premium lager Zlatý Bažant is worth it? In a friendly, exaggerated way, preferably with a Czechoslovak sentence describing the quality of the beer in a concise and emotional way. And if by chance the headline doesn't win you over, the beer is seriously worth a taste.
| Entrant: | Dentsu Czech Republic s.r.o. |
|---|---|
| Agency: | Dentsu Creative |
| Advertiser: | HEINEKEN Česká republika a.s. |
| Brand: | Zlatý Bažant |
| Production: | Dentsu Creative |
| Copywriter | David Podhola |
| Art Director | Fabio Roncal Sanchez |
| Manager | Lucie Coufalová |