Vodafone - Xmas is gonna be!

Vodafone, dedicated to the digitalization of seniors, decided to use the campaign to highlight the cliché that seniors are not nearly as incompetent as they are said to be when it comes to using technology. In the story, Martin Hofmann is thrust into a difficult situation, which is eventually solved by a group of old enthusiasts with digital help. The Vodafone Foundation had already launched an educational project for the year before last Digital Odyssey which it continues to run successfully.