Campaign: For Good
Silver
Hanger for free choice
As a result of the tightening of the abortion law in Poland, Polish women lost access to legal and safe abortions. This also resulted in several deaths. That's why we took an ordinary hanger, which was used to perform illegal abortions in the past, painted it red and sold it for 10,000 CZK. This is the price for a legal abortion in Czech clinics, which is provided to Polish women by the collective Ciocia Czesia. Thanks to the campaign, 560,239 CZK was collected and helped 56 desperate women.
| Entrant: | WMC Grey |
|---|---|
| Agency: | WMC Grey |
| Advertiser: | Ciocia Czesia |
| Brand: | Ciocia czesia |
| Production: | WMC Grey in house |
| Copywriter | Klára Javůrková |
| Art Director | Radek Pleha |
| Creative Director | David Suda |
| Graphic Designer | Václav Pruner |
| Manager | Andrea Dostálová |
| Copywriter | Pavel Wilhelm Přibyl |