Film craft: Casting
Men's Campaign
For us, for him, for everyone. Zalando summer product campaign 2022 addresses a wide range of male through Czech and Polish influencers. The brand chose celebrities who have their own style and have something to say to millennials and boomers, shopaholics and those who hate shopping. Leoš Mareš, Gamou Fall, David Kollera, Maciej Musiałowski or Jan Cina do not star in the spots because they are famous. Together they are simply Zalando.
| Entrant: | Symbio Digital |
|---|---|
| Agency: | SYMBIO Digital |
| Advertiser: | Zalando |
| Brand: | Zalando |
| Production: | Creative Embassy |
| Creative Director | Michaela Pechanová |
| Art Director | Jaroslav Mašek |
| Copywriter | Michaela Pechanová |
| Photographer | Pavel Hejný |
| Director | Luboš Vacke |
| Account Director | Zuzana Vránová |
| Account manager | Charlotte Navarová |
| Project manager | Adrián Bečár |
| Media Strategist | Petr Šupolík |
| Influencer Marketing & PR | Friendly Friends |
| Voiceover | Mirai Navrátil |