Data & Technology
Vodafone – Spin Vary in your on way
Vodafone, the main partner of KVIFF, wanted to be seen as the tech-co partner that has the largest 5G network coverage in the country.
The goal was to introduce visitors to 5G technology in action.
That's why we created a unique and innovative concept – develop RC cars powered by 5G technology itself. In a playful and educational way, we demonstrated 5G to ordinary visitors as a faster and more stable network with minimal latency.
The races were very popular at the event and on social media.
| Entrant: | McCann Prague |
|---|---|
| Agency: | McCann Prague |
| Advertiser: | Vodafone Czech Republic |
| Brand: | Vodafone |
| Production: | B&T lab |
| Creative Director | Vladimír Zikmund |
| Art Director | Martin Kraus |
| Strategic planner | Martin Svetlík |
| Account Director | Michal Míka |
| Account Manager | Lucie Bobáňová |
| Social Media Director | David Bárta |
| Social Media Manager | Monika Šindelářová |
| Head of B&T lab | Jevgenij Blagonravov |
| Delivery Lead | Cigdem Cevrim |
| UX/UI Designer | Mathieu Zylberait |
| Development Lead | Josef Duda |