ADIDAS WTFASTER

The launch campaign of the super-fast adidas Adizero Adios Pro 2 professional running shoes literally screamed for the use of experience marketing. For those who wanted to see what it feels like to run in shoe likes these and break records, we built a unique 40 m running track equipped with a speed radar and race timer. Great times were set by adidas athletes, footballers, influencers, journalists, and the public. The event was communicated on social media, through influencers and the media.