Be Safe Collection by Česká spořitelna

Scams on online second-hand platforms are on the rise. We wanted to help right where the problem occurs. Instead of usual media space we chose a more original way how to share awareness. We created a clothes collection with designs communicating the risks of online scams with tips how to stay safe. With the help of active members of the community, we “hacked” the platform and created an online guerrilla campaign that brought us free media space and got very positive reception.