A big story deserved a big spectacle, so specific demands were placed on the camera. It guides us through the whole story and introduces a lot of camera approaches and techniques. The take through the period car, which was appreciated even by the expert community, was shot on a specially-created camera rig. The image TV spot was part of the long-term creative platform You’re #Stronger Than You Think whose goal is to boost the confidence of Czechs.

Entrant: VMLY&R s.r.o., Creative Embassy s.r.o.
Agency: VMLY&R
Advertiser: Česká spořitelna
Brand: Česká spořitelna
Production: Creative Embassy
Executive Creative Director & Copywriter Tomáš Novotný
Creative Lead Tereza Svěráková
Digital Copywriter Tomáš Křešnička
Art Director Dmitrii Ufimtsev
Manager Tomáš Dvořák
Senior Account Manager Martina Skřivanová
Junior Account Manager Marek Vejdák
The team: Přemysl Ponáhlý
The team: Jan Kalvoda
Director of Photography David Hofmann
Editor Filip Malásek
Executive Producer Vašek Sládek
Producer Matouš Heger
Digital Creative Lead Michal Vokoun