Film craft: Cinematography
Silver
We’re #stronger together
A big story deserved a big spectacle, so specific demands were placed on the camera. It guides us through the whole story and introduces a lot of camera approaches and techniques. The take through the period car, which was appreciated even by the expert community, was shot on a specially-created camera rig. The image TV spot was part of the long-term creative platform You’re #Stronger Than You Think whose goal is to boost the confidence of Czechs.
| Entrant: | VMLY&R s.r.o., Creative Embassy s.r.o. |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | Creative Embassy |
| Executive Creative Director & Copywriter | Tomáš Novotný |
| Creative Lead | Tereza Svěráková |
| Digital Copywriter | Tomáš Křešnička |
| Art Director | Dmitrii Ufimtsev |
| Manager | Tomáš Dvořák |
| Senior Account Manager | Martina Skřivanová |
| Junior Account Manager | Marek Vejdák |
| The team: | Přemysl Ponáhlý |
| The team: | Jan Kalvoda |
| Director of Photography | David Hofmann |
| Editor | Filip Malásek |
| Executive Producer | Vašek Sládek |
| Producer | Matouš Heger |
| Digital Creative Lead | Michal Vokoun |