adidas Heroines

Ambassadors of the adidas Heroines campaign were women with inspiring life stories. The aim was to encourage women to run and participate in the adidas Women's race 5 km. The campaign's main motto "Running is not a race, running is a story" was employed in interviews with selected heroines linked to a particular female theme. Each story was specifically crafted and published in a medium that was relevant in content, reach and target group, resulting in an inspiring communication campaign.