Gaming & Metaverse
Bronze
Spike Masters: Battle for VALORANT HQ
A new FPS VALORANT needed to get the attention of the Czech gaming community, which lives mainly on Twitch. That's why we created a new concept that combines a king of the hill tournament and a reality show. In Spike Masters, teams from all over the country competed for the opportunity to occupy VALORANT HQ - a luxury penthouse in the only V-shaped building in the world, Prague's V Tower where winners could enjoy spotlight, premium treatment, high-end PCs and company of Twitch celebrities.
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| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB FTW Prague |
| Advertiser: | Riot Games |
| Brand: | VALORANT |
| Production: | Fame Factory, WeSmart |
| Chief Creative Officer | Dora Pružincová |
| Creative Director | Ivan Soukup |
| Copywriter | Ivan Soukup, Andrei Gurau |
| Head of Art | Emil Nitkulinec |
| Art Director | Bedirhan Akcan |
| CEO | Gavin Cheng |
| Managing Director | Tomáš Klesa |
| Account Manager | Michael Urban |
| Producer | David Havel, Filip Štěrba |
| PostProduction | Evžen Zalevsky, Pello Seron |
| Sound Design | Ondřej Dvořák |
| Social media | Jakub Horváth, Marek Rozsypal |
| DOP | Jiří Pražák |
| Videoedit, Photoedit | František Weiss, Eliška Tomanová |
| Photographer | David Toman |