Film craft: SFX & CGI
ČSOB Chameleon
In recent years, the ČSOB Financial Multiverse got bigger and needed a new face.That’s why we introduced Leon the chameleon, the new face of ČSOB and the fluent device of the brand. Almost 5 months of preparation, three hand-made clay models and hours of fine rendering resulted in more than 10 TV ads, hundreds of online spots, banners and key visuals. Ah, those 3D mascots, they grow so fast.
| Entrant: | Zaraguza |
|---|---|
| Agency: | Zaraguza |
| Advertiser: | ČSOB |
| Brand: | ČSOB |
| Production: | Plaftik |
| Creative Director | Roman Biath |
| Copywriter | Judita Ružičková |
| Copywriter | Dajana Székelyová |
| Art Director | Ondřej Kroupa, Filip Košatka, Václav Kudelka |
| Režisér | Juraj Demovič |
| Strategic planner | Roman Biath |
| Strategic planner | David Červený |
| Manager | Anna Nedelská, Nikol Balcarová |