Men have been competing in the Tour de France for 119 years. And women? Never. So when the first official Tour de France Femmes came around, Škoda, a long-standing sponsor of Le Tour and devoted supporter of female athletes, decided to make it memorable.

https://youtu.be/0a-xBT31Mqc

Entrant: Optimist Czech s.r.o.
Agency: Optimist Czech s.r.o.
Advertiser: Škoda Auto a.s.
Brand: We Love Cycling
Production: Optimist Czech s.r.o.
Chief Creative Officer Ton Hollander
Executive Creative Director Daniel Haschtmann
Executive Creative Director Aleš Polcar
Art Director Marina Frederiko
Senior Copywriter Karla Caheiros
Managing Director Steffen Günther
Strategic planner Eduard Pinos
Senior Account Manager Radim Stuchlík
Full Stack Developar Anthony Castle
Art Director Anna Philippová
Technical support Brainz