Craft on budget
Write for rights
During the Letter Writing Marathon, people send handwritten letters calling for the liberation of political prisoners from all over the world. To support this initiative, we created a spot where we showed the real effect receiving a large stack of letters has on both prisoners and captors. With a production budget of 0 CZK and a very limited media budget (just under 50 000 CZK) we managed to improve the Marathon website traffic fivefold, resulting in 21 000 people writing a letter of their own.
| Entrant: | VMLY&R and Creative Embassy |
|---|---|
| Agency: | VMLY&R |
| Advertiser: | Amnesty International |
| Brand: | Amnesty International |
| Production: | Creative Embassy |
| Chief Creative Officer | Miloš Kočí |
| Copywriter | Jaroslav Kratochvíla |
| Copywriter | Dušan Koutský |
| Art Director | Alena Srostlíková |
| Art Director | Tomáš Bajer |
| Photographer | Matúš Tóth |
| The team: | Prokop Motl |
| Director of Photography | Radim Střelka |
| The team: | Director of Photography |
| The team: | Director of Photography |
| Producer | Petr Oplatka, Simona Gregorini, Jana Brožková |
| DTP | Jiří Spurný |
| Executive Director | Ondřej Duka |
| Manager | Lenka Oršulová |
| Social Media Planner | Tereza Kovandová |