Campaign: Tactical
Good job
The Czech job market is a mess.
There were more vacancies than ever but white-collar workers were unwilling or to afraid to move.
The jobs.cz website, the biggest job portal in Czechia, was the one most affected made a tactical campaign to instigate change, They challenging the normally ambitious target, to not be satisfied in their just ok job asking, “Is your good job good enough?” The campaign challenged them with place and time appropriate media. Ranging from Tv online and outdoor.
| Entrant: | Kaspen/Jung von Matt a.s. |
|---|---|
| Agency: | Kaspen/Jung von Matt a.s. |
| Advertiser: | LMC s.r.o. |
| Brand: | Jobs.cz |
| Production: | Armada Films |
| Creative Director | Lester Tullett |
| Copywriter | Petra Sedláčková |
| Art Director | Matúš Nemčík |
| Director | Tomáš Řehořek |
| Director of Photography | Alexander Šurkala |
| Producer | Armada Films/Pavel Picek |
| Strategic planner | Leon Sverdlin |
| Account director | Maria Dvořáková |
| Account executive | Michaela Martinková |