The Czech job market is a mess.
There were more vacancies than ever but white-collar workers were unwilling or to afraid to move.
The jobs.cz website, the biggest job portal in Czechia, was the one most affected made a tactical campaign to instigate change, They challenging the normally ambitious target, to not be satisfied in their just ok job asking, “Is your good job good enough?” The campaign challenged them with place and time appropriate media. Ranging from Tv online and outdoor.

Entrant: Kaspen/Jung von Matt a.s.
Agency: Kaspen/Jung von Matt a.s.
Advertiser: LMC s.r.o.
Brand: Jobs.cz
Production: Armada Films
Creative Director Lester Tullett
Copywriter Petra Sedláčková
Art Director Matúš Nemčík
Director Tomáš Řehořek
Director of Photography Alexander Šurkala
Producer Armada Films/Pavel Picek
Strategic planner Leon Sverdlin
Account director Maria Dvořáková
Account executive Michaela Martinková