A: 8. Campaign: Integrated
Think before pink
The popular Czech painkiller Ibalgin was the first pharmaceutical brand in the Czech Republic to sacrifice its own profits and instead of the usual sales campaign, as all competitors do, began to inspire and educate the public on how to prevent or alleviate common headaches, muscle and joint pains WITHOUT PILLS.
| Entrant: | Publicis Groupe / Saatchi & Saatchi |
|---|---|
| Agency: | Publicis Groupe / Saatchi & Saatchi |
| Advertiser: | Sanofi |
| Brand: | Ibalgin |
| Creative Director | Petr Roth |
| Art Director | David Vladyka |
| Art Director | Jakub Havlík |
| Copywriter | Barbora Lazarczyková |
| Copywriter | Hana Kašáková |
| Manager | Lucia Krajčiová |
| Producer | Adam Filus |