Česká spořitelna supports the self-confidence of people long-term with their #Stronger creative platform. In the autumn campaign, our hero overcame her inner saboteur who burdened her with unnecessary doubts. Our Christmas spot followed up on that story. An encouraging message that we don’t need to wait for miracles, but we can take the matters into our own hands, was intended for anyone who sometimes doesn’t have the courage to make the first step. Towards a new love, for example.

Entrant: VML
Agency: VML, OAK Prague
Advertiser: Česká spořitelna
Brand: Česká spořitelna
Production: Creative Embassy
Executive Creative Director Tomáš Novotný
Creative Lead Tereza Svěráková
Group Account Director Jakub Hereš
Client Lead Tomáš Dvořák
Senior Account Manager Petra Dudková
Junior Account Manager Thi Ngoc Anh Nguyenová
Copywriter Tomáš Novotný, Tomáš Křešnička, Jaroslav Kratochvíla
Art Director Anna Balounová
Strategic planner Lucie Brichová
Director Jana Brožková, Jan Švejkar
Producer Václav Sládek
Editor Marek Krakovský
Photographer David Turecký
Director of Photography Michal Babinec
Music Composer Jan Šleška, Česká spořitelna - Vánoce