The world's hottest Madras

Albert Menu Boxes are pre-made meals with fresh ingredients. They have to sell quickly so they don't end up on sale or in the bin. Product was launched not long ago and customers needed to remind they exist. With 0 media budget and communication planned for February, we turned a key product Madras into an aphrodisiac Valentine's Day limited edt. We added all natural aphrodisiacs that made culinary sense and designed sexy new packaging. Only the meal itself and a few Social posts did the job. <3