What will our children really need to know when they leave primary school? Name the inflectional forms, the types of subordinate clauses? Today's world is changing rapidly. It's time to start teaching kids how to succeed and be happy in it. Czech schools are about to undergo a big change. The We Change Schools project opens up discussion, offers inspiration, and dispels fears. The aim is to involve parents too. Their support and interest is essential for change to happen.

Entrant: Digital First Marketing Group s.r.o.
Agency: Digital First Marketing Group s.r.o.
Advertiser: Nadace Blížksobě, Nadace České spořitelny, Národní pedagogický institut ČR
Brand: Měníme osnovy
Production: Adámek & Crew
Account manager Martin Kukačka
Content specialist Vendula Procházková
Video maker Stanislav Adámek
Performance specialist Martin Brhel
Performance specialist Juliana Jiříková