F: 5. Packaging
The clear spirits from the Šitner Family Distillery
Rodinný lihovar Šitner is a new premium brand of quality spirits from the Czech distillery legend Václav Šitner. The goal of the design is to present on each bottle the values of a family-oriented distillery with an emphasis on the care and love devoted to every step of production. Our effort was to arouse interest, trust and appetite for quality fruit spirits. That's why we literally wrapped each bottle with a peek under the hands of the actual producers during the crafting.
| Entrant: | Cocoon Prague |
|---|---|
| Agency: | Cocoon Prague |
| Advertiser: | Lihovar a Pivovar Blatná |
| Brand: | Rodinný Lihovar Šitner |
| Creative Director | Karolína Bělohlávková |
| Designer | Zuzanna Szok |
| Designer | Helena Černá Andrieu |
| Manager | Lenka Kudějová |
| Strategic planner | Jakub Plášek |