B: 2. Social: Influencer talent
Citroën's electrifying influence on the LinkedIn platform
The Citroën electric car campaign targeted the older middle to upper income population via LinkedIn, using influencer Ondřej Krátký, CEO of Liftago, for his strong LinkedIn presence and relevance to the target group. As a result, it fostered extensive discussion about the product among CEOs, founders/co-founders and company executives.
| Entrant: | Fragile media s.r.o. |
|---|---|
| Agency: | Fragile media s.r.o. |
| Advertiser: | C Automobil Import s.r.o. / Stellantis |
| Brand: | Citroën |
| Strategic planner | Dominika Rejzlová / Influencer Marketing Strategist |
| Manager | Josef Plechatý / Account Director |
| Executive | Tereza Pospíšilová / Influencer Specialist |