while we adults are caught up in the frenzy of holiday responsibilities, children are buzzing with pure, unfiltered excitement. This childlike wonder became the inspiration of our campaign, which aims to help everyone reclaim the innocent joy that comes so naturally to children during the holidays - welcome to Kingdom of Joy.

Entrant: VCCP s.r.o.
Agency: VCCP Praha
Advertiser: Albert CZ
Brand: Albert
Production: Bistro films
Executive Creative Director Dejan Stajnberger
Creative Director Jakub Cabejsek, Lluis Rotger
Copywriter Miguel Molina, Dragan Vekic
Copywriter Julia Vernerova
Art Director Peter Radotinsky
Art Director Tana Shama
Director Robert Hloz
Designer Gabrijel Prinčič
Designer Olga Oliinyk
Producer John Daczicky
The team: Copywriter