C: 4. Gaming
stronger in gaming, #stronger in life
The aim of the #stronger creative platform by ČS is to boost the self-confidence of people – gamers this time. Studies have shown gaming supports skills and abilities useful in real life (logic, creativity, patience, etc.). The message of #levelupyourlife was: ČS knows gaming is not a waste of time as it can make people #stronger. We used an original point of view and gamers appreciated that. ČS became the most recognizable financial brand in gaming. Some gamers even applied for a job at ČS.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | Česká spořitelna |
| Brand: | Česká spořitelna |
| Production: | AdKolektiv Prague |
| Executive Creative Director | Tomáš Novotný |
| Account Director | Milan Hrubý |
| Account Manager | Marek Vyjdák |
| Copywriter | Tomáš Křešnička |
| Art Director | Dmitrii Ufimtsev |
| Art Director | Tomáš Kubíček |
| Digital Creative Lead | Michal Vokoun |
| Digital Creative | Michaela Brůhová |