Think before pink

The popular Czech painkiller Ibalgin was the first pharmaceutical brand in the Czech Republic to sacrifice its own profits and instead of the usual sales campaign, as all competitors do, began to inspire and educate the public on how to prevent or alleviate common headaches, muscle and joint pains WITHOUT PILLS. The first phase of the 360° campaign was an extensive OOH campaign based on a series of lightweight inspirational recommendations tailored to the placement of each OOH medium.