Disposable cups, fast fashion, plastic straws. This and much more is nowadays considered an environmental offence. People who care about sustainability can suffer from environmental anxiety. We have therefore introduced the PRE PROUD EKO product, a renewable energy feed-in tariff, as a simple solution to counter the social pressure towards sustainability.

Entrant: WMC Grey
Agency: WMC Grey
Advertiser: Pražská energetika, a.s.
Brand: PRE
Production: Kabelovna Studios
Creative Director David Suda
Art Director Radek Pleha
Copywriter Klára Javůrková
Copywriter Pavel Wilhelm Přibyl
Copywriter Tatiana Hořavová
Account Manager Monika Holmanová
Account Director Karolína Černá