F: 1. Branding
Nová Éra
Komercni Banka fully redesigned their mobile app, making it simpler and more modern – a new look for the brand's new era. Our challenge was to transform a UI design into a 360° brand world, across all touchpoints.
In this business, scale and speed rule all, and many people and suppliers work on hundreds of projects at a time – and a wrong font-weight is enough to ruin a design. Consistency was the key goal, from photography to POS to banners. Our solution – clever simplicity and modern elegance
| Entrant: | VCCP s.r.o. |
|---|---|
| Agency: | VCCP / Girl&Bear Prague |
| Advertiser: | Komerční banka |
| Brand: | Komerční banka |
| Production: | Punctum Images, Lukáš Pittr |
| Executive Creative Director | Dejan Stajnberger |
| Creative Director | Marek Farkas |
| Art Director | Milica Majstorovic |
| Copywriter | Daniela Domin Kaňková, Ondra Zvolský |
| Head of Design | Lluis Rotger |
| 3D Designer | Yurij Bondarenko |
| Designers | Olga Oliinyk, Gabrijel Princic, Bedirhan Akcan |
| Digital Designer | Stepan Rysavy |
| Motion Designer & Editor | Yevgeniy Zalevskiy |
| Retoucher | Jiri Velan |
| Artworker | Jan Ryneš |
| Producer | Ruben Ter-Akopow |
| Head of Girl&Bear | Agnieszka Kargul |
| Business Director | Ondřej Fiala |
| Account Director | Martina Satre |