C: 4. Gaming
Gold
Turbokaddy
Kaufland was perceived by young gamers as a store for seniors. With the boldest project in CZ esports, we managed to win the hearts of gamers and unite generations. TurboKaddy campaign started as a joke about pensioners and culminated in the biggest fundraiser for gamers on Twitch.tv. It's become such an icon in the community that gamers travel with it to esports tournaments and it even garnered interest at Fashion Week. Through TurboKaddy, gamers donated over a million CZK to senior’s charity.
| Entrant: | DDB Prague |
|---|---|
| Agency: | DDB Prague, FUSE, OMD, FleishmanHillard |
| Advertiser: | Kaufland |
| Brand: | Kaufland |
| Production: | DDB Fame Factory |
| Chief Creative Officer, Creative Director, Head of Art | Dora Pružincová, Ivan Soukup, Emil Nitkulinec |
| Senior Copywriter | Ondrej Kolek |
| Senior Art Director | Bedirhan Akcan |
| Designer | Iman Delic, Kryštof Henzl, Danila Shlenov |
| Managing Director, Project Manager, FTW | Tomáš Klesa, Ludmila Růžičková |
| Producer | Ondrej Martinec, David Havel |
| Film Director, DOP | Kryštof Jankovec, Michal Budínský, Faraz Alam |
| Photographer | Pavel Hejný |
| Sound Designer, Video Editor | Ondřej Dvořák, Evžen Zalevsky, Pello Seron |
| Product Design | Šimon Brabec |
| Esports Strategy & Operations, FUSE | Lukáš Kuchta, Martin Šula |
| Media Strategy, OMD | Radek Kovář, Beno Jakubův |
| Digital Media Operations, OMD | Tereza Nechanická |
| Associate Director, FleishmanHillard | Marcel Bodnár |