C: 7. Events & Live stunt activations
adidas Originals: Prague Fashion Week
In 2023, adidas Originals aspired to become the most credible and authentic lifestyle brand for Gen Z in Czechia.
To boost brand appeal, we sought opportunities to stand out as a symbol of the coolest style and cultural intersectionality that resonates with Gen Z.
We teamed up with Prague Fashion Week – the ultimate hub for diverse fashion trends adored by Gen Z. In partnership with our co-creators we curated an exclusive show featuring tailor-made MUSIC, CHOREOGRAPHY, STYLING and PERFORMANCE.
| Entrant: | VML |
|---|---|
| Agency: | VML |
| Advertiser: | adidas |
| Brand: | adidas Originals |
| Production: | VML |
| Art Director | Veronika Donutková |
| Art Director | Zdeněk Marek |
| Photographer | Robin Malátek |
| Videomaker | Anežka Horová |
| Music Composer | Radim Vychopeň |
| Choreographer | Silva Ravasová |
| Executive Manager | Barbora Pošepná |
| Communication strategic planner | Markéta Pešková Růžičková |
| Executive Director | František Mareš |
| Chief Creative Officer | Miloš Kočí |
| Case study creator & Art Direction | Amila Hrustic |