A: 7. Campaign: Tactical
Shortlist
Pilsner Gown
In order to make Pilsner Urquell stand out from the clutter of sponsors at the Karlovy Vary International Film festival, we needed to let people experience it in an unprecedented way. That’s why we hijacked the red carpet with the world’s first designer gown made from beer. After a famous actress Anna Geislerová unveiled the dress live at the opening ceremony, it was showcased in the Pilsner Urquell zone of the festival and later auctioned online for charity.
| Entrant: | IMMINENT |
|---|---|
| Agency: | IMMINENT |
| Advertiser: | Asahi CE & Europe Services, s.r.o. |
| Brand: | Pilsner Urquell |
| CEO, IMMINENT | Darko Silajdžić |
| COO, IMMINENT | Veronika Babkovová |
| Business Director, IMMINENT | Magdaléna Löbl, Nikola Bochová |
| Senior Project Manager, IMMINENT | Yaya Mlynárová |
| Producer, IMMINENT | Veronika Ohrádková |
| Designer, IMMINENT | Anežka Macková |
| Case study creator & creative supervision | Dora Pružincová |
| Case study creator & Art Direction | Amila Hrustic |
| Senior Brand Manager, Pilsner Urquell | Kristýna Tereková |
| Brand Manager, Pilsner Urquell | Soňa Repčíková |
| Spolupracující PR agentura | Bison&Rose |