Vodafone Youth Unlimited honesty

In autumn 2023 Vodafone introduced new unlimited tariffs for under 26s at an unbeatable price. But how do you get the attention of GenZ, who see advertising as an annoyance holding them back from watching content? We went for it straight to the point and honest. We knew from our research that young people are most interested in unlimited services and price on tariffs.
So we said everything important before their attention jumped to something else. Even though we seemingly neglected the brand by